Tim Cook is Not a Nice Guy—and That’s a Compliment (Article)


Harry weighs in on the decision by Tim Cook, CEO of Apple, to apologize to Chinese customers for the company’s customer service policies.

“Apple CEO Tim Cook made headlines this week when he publicly apologized to customers in China for complaints over its customer service policies. What’s more, that apology was accompanied by very real changes to improve those policies. This is actually the second public apology he’s made on behalf of Apple in as many years, since taking over from Steve Jobs. So a familiar conversation is taking place, one that occurs whenever a business leader is seen “doing the right thing” or making a sincere apology, which is to ask whether he is too nice for his company’s own good?”

Read the full article here:

TimCook

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